Resume

Senior Product Designer - The Toro Company - Riverside, CA Apr 2022 - Present

Lead UX for enterprise and consumer platforms across irrigation, golf management, agriculture tooling, and connected smart-home systems supporting 5,000+ daily active professional users and ~400k homeowners.
Redesigned device onboarding and controller setup flows, increasing successful activation from 64% -> 87% (+36%) and reducing first-time setup time by 41%.
Designed cross-platform mobile tools that improved technician task completion rates by 29% in field validation studies.
Established modular product design systems adopted across eight product teams, decreasing design-to-dev delivery cycles by 32% and reducing engineering rework by 27%.
Drove early-stage prototyping and AI-assisted R&D workflows that accelerated research synthesis and iteration loops by 45%, increasing weekly validated concept throughput by 2.5x.
Partnered with engineering and product leadership to ship data-heavy interfaces that achieved 95%+ usability success rates across operational usability testing.

Senior UI/UX Designer - Vision247 - London, United Kingdom Oct 2020 - Apr 2022

Led end-to-end product design for OneHubTV, an OTT streaming service delivering live TV and on-demand content across web, mobile, and TV apps.
Redesigned onboarding and subscription purchase flows, reducing checkout drop-off by 28% and increasing trial-to-paid conversion by 21%.
Overhauled home, browse, and content discovery experiences, driving a 32% increase in session starts and an estimated 18% lift in average watch time per user.
Simplified multi-device sign-in and account management, cutting related support tickets by 24% and improving self-serve task completion in usability testing from 63% -> 89%.
Created a reusable design system for OneHubTV that reduced UI design and implementation time for new features by 30% across web and mobile teams.

Lead Product Designer - HyperJar - London, United Kingdom Nov 2019 - Sept 2020

Led consumer fintech UX across budgeting, savings automation, and spending controls serving 150,000+ active customers.
Redesigned transaction categorization flows, improving budgeting engagement rates by 21% and savings activation by 17%.
Reduced friction across the account setup funnel, increasing verified account completion by 19%.

Product Designer - FSCOCEANS - London, United Kingdom Jan 2019 - Nov 2019

Designed and shipped an internal real-time freight pricing and sales operations platform integrated with the Salesforce API, used by commercial sales teams across multi-region offices.
Built a unified quoting engine and pricing calculator that eliminated multi-step manual price lookups, cutting average quote turnaround time by 52% and supporting faster on-site sales proposals.
Delivered a universal sales performance dashboard that replaced fragmented reporting tools, improving pipeline visibility and cross-office transparency for leadership and operations teams.
Simplified complex logistics workflows into task-focused interfaces, improving sales workflow task completion rates by 34% in usability testing and reducing onboarding/training requirements by 28%.
Led end-to-end product discovery, wireframing, UX/UI design, API data modeling, and front-end implementation collaboration for the platform MVP.

Product Designer - Geoff Banks - Ascot, United Kingdom Dec 2016 - Sept 2017

Led end-to-end redesign and rebuild of the racecourse website and mobile experience, improving ticket purchase conversion by ~28% and reducing bounce rate by ~22%.
Designed and implemented responsive UI across web and mobile platforms used by 10k+ monthly visitors during peak racing season.
Automated racing odds ingestion and data-entry workflows via web scraping and pipeline tooling, cutting manual update time by ~80% and improving on-site content accuracy.
Planned and executed paid social campaigns (Facebook, Twitter) that increased online ticket sales by ~35% year-over-year and doubled average post engagement rates.
Created digital marketing collateral, signage layouts, print materials, and social video content, establishing brand consistency across online and physical touchpoints.
Maintained production HTML/CSS codebase and executed rapid on-site updates for live events and promotions, reducing content deployment time from days to same-day turnaround.
Partnered with operations, marketing, and venue management to define product priorities, launch campaigns tied to event calendars, and optimize attendee conversion funnels.

Adam Munir