Me, my wife and son at DisneyLand.Me pretending to read a book.A photo of a telephone box, in the UK where I am from.

Hey again, I'm Adam.

I'm a Senior Product Designer based in Orange, California, focused on building scalable software for complex, data-driven systems. My work lives at the intersection of UX, engineering, and applied AI—translating technical platforms into intuitive tools that perform under real-world operational constraints.

My background began in analytics and data operations, which shaped how I approach design today: grounded in systems thinking, measurable outcomes, and technical feasibility. Over the years I’ve worked across a wide range of industries including fintech, gambling, logistics, data analytics, connected-device ecosystems, and large-scale platforms serving irrigation, golf, agriculture, and residential smart‑home markets—environments where reliability, clarity, and performance matter far more than surface aesthetics.

I specialize in turning dense workflows into confident, efficient experiences: real-time dashboards, field-tested mobile tools, setup flows for connected hardware, and platform design systems that scale across user types and device categories.

Alongside product design, I invest heavily in applied AI—prototyping tools, experimenting with models, and integrating emerging workflows into real product development. I use these systems to accelerate research synthesis, design iteration, prototyping, and engineering collaboration, continually evolving how software is conceived and built.

My goal is simple: design software that feels clear, reliable, and effortless—even when the underlying systems are anything but.

If you'd like to connect, feel free to reach out.